A taste of my
G'day!
Every design I create is rooted in curiosity, storytelling, and a love for visual detail. What started as a passion for colors and composition has grown into a career shaping brands and bringing ideas to life through art direction, visual identity, and motion design. Along the way, I’ve learned that great design doesn’t just look good — it feels right, connects deeply, and communicates clearly. This space is a glimpse into my journey, the work I love, and the creativity that drives me forward.
01
My Journey So Far
1. Mac Lab Technician
1999-2002
Started as a Mac Lab Technician for the Design and Editorial Labratories for the University of Western Sydney.
2. Production Artist
2002-2004
Joined the creative team at The Manly Daily designing client advertising for the ‘North Shore Bible’.
3. Senior Creative Designer
2004-2019
Joined News Corp Australia (NCA) developing high-profile promotions and strategic campaigns across Advertising, Marketing, Editorial, Sales, and Corporate teams, ensuring all creative collateral met NCA’s brand and production standards.
4. Brand Ambassador & Marketing Designer
2020-2022
Worked closely with the Marketing Manager, we created promotional campaigns for 12 Hills branches across Australia. Key achievements included expanding market presence by launching and growing the
Hills Facebook page to 4,000+ followers; and executing the rollout of a remote video
management system for in-branch digital screens.
5. Marketing Generalist & Senior Graphic Designer
2022-2025
Sole Marketing Designer for Dicker Data – Access and Surveillance (DAS), working with the Marketing Manager to deliver promotional and awareness campaigns for 10 branches nationwide. Key Achievement included creating video content and managed in-store digital playlists across DAS locations, contributing to increased product awareness and over-counter sales.
4. Marketing Generalist & Senior Graphic Designer
2025-2026
Employed by Ozdent as a multidisciplinary designer creating marketing and promotional materials across
Ozdent’s Dental, Grocery, and University sectors, with involvement in the company’s e-commerce modernisation. Key Achievements included optimising Ozdent’s MailChimp account; and leading the move from print-based proofing to a digital SharePoint online system.
Let’s work together
Have a project in mind? I’d love to hear your ideas and create something meaningful together. Let’s bring your vision to life.